An actual property buyer relationship administration (CRM) software is one which tracks purchaser and vendor leads all through gross sales processes. We in contrast 19 platforms and selected the six finest—together with the most effective actual property CRM total—based mostly on value, monitoring options, ease of use, customer support, and reporting choices.

High 6 Actual Property CRMs for 2020

Actual Property CRM

Greatest for

(Greatest total) Brokers who want an inexpensive and complete industry-specific CRM

Brokers who need superior customization and gross sales reporting with a free beginning value

Brokers searching for a CRM with a extremely visible pipeline for lead monitoring

Brokers who want superior actual property advertising and marketing know-how like video electronic mail

Brokers who want an easy-to-use, intuitive actual property CRM interface

Massive groups searching for an actual estate-focused lead administration options and third-party integrations

How We Evaluated the Greatest Actual Property CRM

For an actual property agent or workplace, the trouble of juggling every lead, understanding their place within the pipeline, and transferring them by the shopping for cycle usually takes time away from making gross sales. To deal with this, we selected CRM software based mostly not solely on value, however on ease of use, monitoring performance, and easy reporting to assist brokers higher handle their gross sales pipelines.

Listed here are the factors we used to judge the most effective actual property CRMs:

  • Value: To make sure a optimistic return on funding (ROI) for all brokers, we sought to incorporate plans which can be fairly priced for brand new brokers and people which can be inexpensive for established groups; costs vary from free to round $100 per person, per thirty days
  • Ease of use: Usability for each learners and skilled actual property brokers is a vital attribute of any CRM; a nonintuitive CRM will be time-consuming to make use of, so we picked people who have a user-friendly interface
  • Contact monitoring & administration: A fast, environment friendly system for inputting leads right into a CRM from sources like web information alternate (IDX) web sites or different actual property lead technology instruments and following every contract simply means extra time to make gross sales; this was a central consideration in our rating
  • Third-party integration: CRM integration with outdoors software program is essential for a lot of brokers as they usually have already got instruments that they use for lead technology and advert administration; making certain that these work collectively in a single software saves money and time, so we thought of this as a part of our rating
  • Gross sales reporting & forecasting: Figuring out gross sales numbers is essential to executing and updating efficient gross sales methods commonly; that’s why we seemed on the reporting performance of every CRM, noting what info it provides the person
  • Advertising and marketing automation: From texting campaigns to auto responders, an actual property CRM should present brokers the instruments to arrange their advertising and marketing and promoting responses shortly; they need to additionally enable for automation, maximizing lead engagement
  • Buyer assist: Buyer assist is essential to efficient drawback decision; lengthy wait instances, restricted communication channels, or poor responses take away from time you could possibly be promoting properties, so we famous situations of those in our checklist

Smart Agent checks all the packing containers talked about above as a result of it’s an inexpensive actual property CRM with sturdy options like automated advertising and marketing, built-in touchdown pages, and lead monitoring. All of those options are managed by a user-friendly dashboard and complete sufficient that will help you keep engaged with contacts by the gross sales cycle.

Wise Agent CRM: Greatest Total Actual Property CRM

Wise Agent CRM logo

Smart Agent CRM is an industry-leading CRM particularly made to assist actual property brokers monitor leads, handle transactions, and create touchdown pages and electronic mail campaigns. Smart Agent is exclusive as a result of it offers these options, in addition to reporting, for a low payment of solely $29 per person, per thirty days. Smart Agent is our selection for the most effective CRM as a result of it provides so many very important instruments and options for one low value.

Smart Agent Pricing

Smart Agent is affordably priced at $29 per person, per thirty days, with a complimentary one-on-one onboarding after a free 14-day trial interval. Should you select to pay yearly, the worth adjustments to $299, or $25 per person, per thirty days. There’s pricing obtainable for big teams and groups beneath its Enterprise program.

Smart Agent Options

Smart Agent does a very good job of packing options right into a single pricing tier. These options embrace electronic mail advertising and marketing, a crew calendar, touchdown pages, doc storage, sturdy reporting, and extra. In contrast to different industry-specific CRMs like PropertyBase or general-purpose CRMs like Freshsales, Smart Agent offers all the options actual property brokers want to interact with their leads with out including layers of complexity or price.

Electronic mail Advertising and marketing Campaigns

Smart Agent is designed with straightforward to arrange electronic mail templates and auto responders. Drip advertising and marketing electronic mail campaigns deployed at set intervals preserve leads concerned within the shopping for cycle. In distinction, emails triggered by person habits—like a customer clicking on a property inside the agent’s web site—can ship them extra details about listings or encourage them to schedule a viewing routinely.

PropertyBase and Realvolve additionally supply plans with electronic mail templates. Nonetheless, LionDesk is the one actual property CRM that lets you embrace movies in your automated emails.

Staff-friendly Calendar

Retaining the entire actual property crew on the identical web page is straightforward with the Smart Agent crew calendar. You’ll be able to sync calendars simply for all customers in an company and verify the provision of different crew members. This retains the entire crew on the identical web page. The Smart Agent calendar additionally syncs along with your Google calendar.

Touchdown Pages

Smart Agent customizable touchdown pages—created utilizing easy templates and a drag-and-drop editor—give brokers the flexibility to create listing-specific pages which may accumulate lead info. Customizing these pages is straightforward with the picture and textual content modules which can be included. Moreover, Smart Agent consists of sturdy lead seize varieties and provides customers the flexibility to link their very own domains to particular person touchdown pages.

Social Media Enhancement

Smart Agent social media contact enhancement makes use of the e-mail addresses of recent results in search by social media profiles. If matching profiles are discovered, the CRM pulls ahead info on lead relationships, location, demographic information, and extra. This info can then be used for focused advert creation and advertising and marketing campaigns.

Doc Storage

Steadily used paperwork, displays, and recordsdata will be saved for fast entry on the Smart Agent dashboard. All customers get limitless storage, so it’s straightforward to make use of this characteristic for sharing recordsdata with customers and centralizing all paperwork wanted for transactions. LionDesk equally provides limitless doc storage.


On the high of the Smart Agent dashboard are class buttons that can be utilized to construct a report. Report classes embrace accomplished actions, emails despatched, leads, crew efforts, and targets. Though the reporting isn’t as detailed as Freshsales or PropertyBase, the fundamental metrics assist brokers analyze gross sales and rework targets.

Wise Agent Report Dashboard

Reporting dashboard from Smart Agent free trial

Third-party Integration

Third-party integration was rigorously included into the DNA of Smart Agent. The checklist of instruments that interface with Smart Agent consists of Mailchimp, Zillow, Zapier, G Suite, Fb, Twitter, and BombBomb, amongst many others.

To combine these platforms, actual property brokers can click on the “Integrations” tab within the high menu, after which click on on the third-party choices that match their wants. Though LionDesk and Realvolve additionally supply varied third-party integrations, Smart Agent provides the most important selection.

Ease of Use

Smart Agent is intuitive with out sacrificing options. It combines the visible nature of Pipedrive with the efficiency of PropertyBase to make day by day use straightforward. You don’t must undergo a number of screens or completely different modules to get the knowledge you need, and plenty of actions will be accomplished with out leaving the dashboard.

Buyer Help

Step one in utilizing Smart Agent is a complimentary one-on-one onboarding for all accounts. Along with this, Smart Agent provides 24/7 assist with each bundle, which matches past all different CRM options on this checklist. If buyer assist with on-line movies and coaching are an necessary a part of your success, then Smart Agent is an efficient selection.

A welcome text from Wise Agent

Welcome textual content from Smart Agent

What Smart Agent Is Lacking

Smart Agent is lacking lead technology and promoting capabilities. This can be a widespread trait of most actual property CRMs, however it’s a drawback that’s solved by integrating a third-party lead technology answer like BoldLeads or Actual Geeks. The platform can appear barely dated with previous layouts and dashboards.

What Customers Suppose About Smart Agent

Nearly all of customers felt that Smart Agent was straightforward to make use of at an excellent value. Some notes have been indicating the interface appeared dated to customers who have been accustomed to glossy platforms like Pipedrive, however customers additionally reported that Smart Agent was the most effective worth for the cash. Study extra about pricing and evaluations on our Wise Agent CRM review page.

Allen Dietzschold, Executive Broker, EXP Realty NWA

“We use Wise Agent for lead distribution to our team. It is very affordable compared to other [tools]. What I like most about Wise Agent is that when you call, they answer the phone and talk you through whatever you need. The customer service is amazing, and its software is very user-friendly.”
―Allen Dietzschold, Government Dealer, EXP Realty NWA

Freshsales: Greatest Actual Property CRM for Superior Customization

Freshsales logo

Freshsales is an easy-to-use CRM with a free plan and paid plans that begin at $19 per thirty days. Whereas it isn’t particularly designed for actual property, it may be simply modified to suited to actual property agent wants on account of its customization choices and sturdy reporting. It additionally consists of advertising and marketing instruments and lead project performance. These options make Freshsales ultimate for busy actual property workplaces and brokerages that need extra CRM expertise.

Freshsales Pricing

Freshsales begins with a Free Endlessly primary plan and upgrades to a feature-rich CRM with 4 pricing choices, starting from $19-$79 per thirty days per person. An annual contract will prevent just a few per thirty days, making it a extra inexpensive possibility than many options. There’s additionally a 21-day free trial.

Freshsales Tiered Options







$19 per person, per thirty days

$35 per person, per thirty days

$65 per person, per thirty days

Lead Administration

Cellular App

24×5 Electronic mail, Telephone & Chat Help

Personalised Cellular Settings

Single Gross sales Pipeline Administration




Electronic mail Campaigns & Templates



Lead Task



CRM Customizations




Reporting Dashboard




Smartform & Occasion Monitoring




Devoted Account Supervisor





*Pricing with annual billing ranges between $12 and $79 per person, per thirty days


The Sprout plan consists of the fundamental parts of an actual property CRM, together with deal checklists, a contact database, and lead monitoring. You even have entry to a cellular app. Should you’re searching for a bare-bones possibility, the Sprout is perhaps all you want. Nonetheless, if you need entry to cellphone assist, advertising and marketing instruments, and reporting options, its Blossom or Backyard plan will possible be a greater match.

The Freshsales Sprout plan is correct for brokers who’re beginning out and wish to start monitoring leads. It’s the perfect approach to get a really feel for a CRM with out advanced modules to complicate monitoring processed or growing prices. Plus, you possibly can at all times improve when it comes time so as to add extra options.


Whereas the Sprout plan consists of the fundamental parts of an actual property CRM, the extra options within the Blossom tier embrace primary reporting, pipeline administration, and job lists. The added parts on the person interface make it straightforward to navigate and arrange contacts and offers for $19 per person, per thirty days.

The Blossom tier is among the lowest-priced plans on our checklist and solely half the worth of Smart Agent. It’s proper for particular person brokers and small workplaces which have a low price range and want solely the fundamentals in an actual property CRM.

Freshsales CRM dashboard

Freshsales CRM dashboard


The Backyard tier is the place Freshsales offers the flexibility to automate workflows, use electronic mail templates, and assign leads for $35 per person, per thirty days. The flexibility to assign results in completely different brokers provides customers additional management of the pipeline, and the workflow course of, much like Pipedrive and the e-mail templates, makes establishing your electronic mail advertising and marketing campaigns straightforward.

This tier is finest for brokers and groups who need the advertising and marketing options of getting a number of gross sales pipelines extra superior monitoring strategies. This plan is only a few lower than Smart Agent and provides virtually as many options.

Freshsales CRM simple drag and drop pipeline

Freshsales CRM dashboard


The Property tier provides customization to assist brokers create the perfect actual property CRM for his or her wants and provides probably the most flexibility of any of the Freshsales plans. Good seize varieties are notably helpful on this plan. They inform brokers the place a lead comes from to allow them to craft advertising and marketing campaigns extra successfully to nurture them by the pipeline for $65 per person, per thirty days.

The Property tier is a terrific possibility for brokers or brokers which can be keen to spend more cash to have the ability to customise their actual property CRM. From customizing lead streams to digging deeper into gross sales reporting to mapping key efficiency indicators (KPIs), this actual property CRM is full of options that rival Propertybase’s, whereas provided at a extra cheap value level.

Freshsales reporting dashboard

Freshsales reporting dashboard

What Freshsales Is Lacking

Freshsales doesn’t have the true property design of different realty-specific CRMs like LionDesk, Smart Agent, or PropertyBase, however the identical options can be found. Should you’re eager on discovering an actual estate-specific CRM, you then may wish to attempt one of many different choices on this checklist as a result of Freshsales customization is perhaps time-consuming.

What Customers Suppose About Freshsales

Most customers expressed a optimistic expertise with Freshsales, noting, nevertheless, that it required some upfront funding in customization. Different customers famous that the short studying curve and skill to hit the bottom operating have been benefits of Freshsales on account of its ease of use. Go to our Freshsales CRM review page to search out out extra.

Pipedrive: Greatest CRM for Visible Lead Monitoring

pipedrive logo

Pipedrive is a full-featured, general-purpose CRM beginning at $15 per person with a visible overview of the whole gross sales pipeline that may be manipulated simply with drag-and-drop performance. Pipedrive is good for “visual learners”—actual property brokers who like a visible dashboard to see the place every lead is within the pipeline shortly and drag-and-drop results in new lead levels for straightforward administration.

Pipedrive Pricing

Pipedrive begins with the fundamental options of an actual property CRM at $15 per thirty days, which is inexpensive in comparison with different options like PropertyBase. Every bundle turns into extra enticing with an annual contract that saves the agent about 17% per thirty days. With a 14-day free trial, you possibly can check the options with out threat simply.

Pipedrive Tiered Options





$15 per person

$29 per person

$59 per person

Customizable Dashboard

Calendar View

Actions & Reminders

Superior Reporting Instruments

Chat & Electronic mail Help

Workflow Automation




Custom-made Consumer Permission Settings





Income Forecast




At $15 per person, per thirty days, Pipedrives’ Important tier permits customization of the dashboard blended with a streamlined pipeline view that provides actual property brokers a transparent and correct image of their gross sales alternatives. The Important plan additionally consists of superior reporting that features the variety of alternatives presently obtainable, gross sales efficiency, and what number of offers have been received and misplaced.

The Important plan is appropriate for particular person actual property brokers who need the facility of reporting blended with the fundamentals of an easy-to-understand dashboard that lets you take motion and full duties shortly. With the flexibility to create calendar occasions and set follow-up reminders from one place, brokers get an easy-to-manage actual property CRM at an inexpensive price.

Pipedrive advanced report features graph

Pipedrive superior report options


The Superior tier is all about taking a step up from the day by day gross sales course of to construct in advertising and marketing automation and permit consumers to schedule their very own conferences with you thru on-line varieties for $29 per person, per thirty days. Superior Tier advertising and marketing instruments embrace user-triggered emails and textual content messages, in addition to drip electronic mail campaigns and auto responders.

The Superior tier is correct for busy actual property brokers who wish to customise their advertising and marketing efforts and do away with repetitive duties that eat up time. With automated emails and follow-ups mixed with the flexibility for consumers to schedule their very own conferences, you might be free to maneuver on to closing extra gross sales.

Skilled Tier

The Skilled tier permits directors to create crew duties and reviews to measure efficiency in opposition to targets. The forecast characteristic provides you the flexibility to see income predictions based mostly on advertising and marketing and promoting efforts. Extra options like personalized permissions and single sign-on give directors the facility to investigate the best way an organization works, from lead seize to accomplished sale.

The Skilled tier is correct for businesses and brokerages that want the flexibility to trace leads whereas additionally managing the efficiency of particular person brokers, groups, and the corporate as an entire for as little as $59 per person, per thirty days. It may be used simply by each particular person brokers inside an organization and by directors who must create sturdy gross sales reviews and forecasts.

What Pipedrive Is Lacking

Pipedrive is a lead monitoring system. Actual estate-specific advertising and marketing templates, drip campaigns designed for actual property brokers, and lead generation tools are lacking. For these searching for a CRM that’s designed for the true property , you may wish to attempt Realvolve, Smart Agent, or LionDesk.

What Customers Suppose About Pipedrive

Most customers are proud of the best way that Pipedrive presents info in a transparent, visible manner that cuts down on looking out by menus or searching for methods to finish duties. Some Pipedrive customers have been dissatisfied with the dearth of scalability, reminiscent of the benefit of upgrading from one plan to a different. So, if this is a matter, you then may wish to attempt a team-based answer like PropertyBase. Go to our Pipedrive review page to search out out extra about what customers assume.

headshot of Earl White, Co-founder, House Heroes LLC

“Pipedrive is lightweight, simple, and customizable easily. Our CRMs are for contact information, note-taking, and scheduling activities pertaining to property owners. Pipedrive’s ease of us is also ideal for new staff jumping in with a learning curve of a few hours.”
―Earl White, Co-founder, House Heroes LLC

LionDesk CRM: Greatest for Superior Actual Property Advertising and marketing liondesk logo

LionDesk is an actual property CRM with superior advertising and marketing know-how like video emails and texts. Their revolutionary advertising and marketing instruments embrace social media lookup of recent leads, click-to-call performance, and text-to-sell codes, permitting you to attach with leads simply. This CRM begins at $25 per person and is finest for brokers and realty workplaces comfy with know-how and focused on advertising and marketing through their CRM.

LionDesk Pricing

LionDesk provides a free 30-day trial to check options and begins between $25 and $49 per person, per thirty days, after that, relying on messaging wants. Customized pricing is offered for bigger groups on the Enterprise plan stage. The Professional Plan prices barely greater than general-purpose CRM plans however provides extra real-estate particular advantages.

LionDesk Options

Many actual property CRMs embrace contact databases, pipeline administration, electronic mail drip campaigns, and auto responders. LionDesk provides to those baseline options by together with dynamic video emails, video texts, and click-to-call options.

Electronic mail & Textual content Message Advertising and marketing Campaigns

Actual property brokers can customise their LionDesk electronic mail and social advertising and marketing campaigns to share info with a purchaser, like new property listings, based mostly on purchaser preferences and search habits. In contrast to some other CRM on the checklist, LionDesk permits movies to be added to electronic mail templates to personalize the client expertise with messages from the agent or walkthroughs of a property.

Customers can even use LionDesk to create specialised codes and cellphone numbers that can be utilized for particular electronic mail and textual content message campaigns. This enables brokers to trace lead communication extra simply. Additionally, LionDesk can create native space code cellphone numbers for brokers in order that they will preserve their very own cellphone quantity non-public. Nonetheless, LionDesk does set limits on the variety of messages you possibly can ship every month, relying on which plan you select.

Staff-Pleasant Calendar

LionDesk has a pleasant crew and particular person calendars that enable brokers to set reminders for follow-ups. This characteristic is offered with Smart Agent at about the identical value level however is extra advanced in LionDesk. If know-how is a strain level in your actual property group, Smart Agent might be a greater possibility.

Touchdown Pages

Regardless of the unbelievable options of LionDesk, web information alternate (IDX)-enabled touchdown pages usually are not included within the CRM. If you have already got an internet site and also you wish to add enhanced advertising and marketing options, then LionDesk is an efficient selection. For brokers that need a one-stop strategy to their actual property enterprise that features an IDX web site or touchdown pages, then PropertyBase or Smart Agent are higher selections.

Social Media Enhancement

Utilizing lead electronic mail addresses, LionDesk can search social profiles on LinkedIn and Fb to search out extra details about a lead. This info is then added to the lead contact card in LionDesk CRM to assist actual property brokers with their advertising and marketing efforts. In order for you a much less technologically advanced actual property CRM, then Smart Agent or Realvolve can be higher.

Doc Storage

Brokers can preserve supplies in LionDesk’s doc storage for straightforward, steady entry. LionDesk CRM offers 200 MB to 1GB of storage, relying in your plan. This storage is good for holding movies for emails, photographs of properties, or varied different multimedia that you simply plan to make use of in advertising and marketing campaigns. In order for you extra storage, Smart Agent offers limitless doc storage.


LionDesk has a sturdy reporting construction for day by day use and long-term forecasting. With reporting that mirrors Pipedrive, Freshsales, and PropertyBase, LionDesk boasts an easy-to-understand and customised reporting dashboard that reveals gross sales by contact channel, leads by supply, anticipated gross sales, pipeline stage, exercise log, and electronic mail metrics. If gross sales reporting is necessary to your workplace, then LionDesk is an efficient actual property CRM possibility for you.

Third-party Integration

By integrating well-known actual property and commonplace third-party options like Fb advertisements, Zapier, Actual Geeks, Zillow, Trulia, and, LionDesk is increasing the massive gross sales image by capturing all leads from a number of lead technology sources in a single place. LionDesk, like Zillow Concierge, additionally contacts every new lead with a personalized auto responder to make sure they continue to be engaged.

Ease of Use

LionDesk could be very straightforward to make use of with an intuitive visible show that balances duties with reporting options and a to-do checklist that doesn’t get in the best way of usability. Much like Smart Agent, the LionDesk dashboard feels glossy and fashionable with a design much like common electronic mail or internet shopping platforms. Pipedrive and LionDesk make it straightforward to click on round and work out actions with out the necessity for instruction.

Buyer Help

Much like Realvolve, LionDesk provides electronic mail and cellphone assist 5 days per week from 7 a.m. to 5 p.m. Pacific time. Contained in the dashboard, there’s a chat module for asking questions, and all accounts begin with a free onboarding name to assist actual property brokers take advantage of their CRM. In order for you a CRM with much more assist, Smart Agent provides customer support 24/7.

LionDesk dashboard

LionDesk dashboard

What LionDesk Is Lacking

LionDesk CRM is lacking out-of-the-box usability. The LionDesk interface feels extra like Realvolve or Smart Agent with some lifting for personalisation, however the customer support is offered to assist get you began. If fast setup is a matter, you then may wish to study different choices like Pipedrive.

What Customers Suppose About LionDesk

Reviewers agree that the setup of LionDesk requires a time funding, however most additionally agreed that it was effectively definitely worth the effort for the options to be of full profit. Much like advocates of Smart Agent, customers thought that LionDesk was an distinctive actual property CRM for the worth level. Take a look at some LionDesk reviews for extra info.

realvolve logo

Realvolve makes use of the fundamental constructing blocks of a helpful CRM to create a low-maintenance and sturdy lead monitoring system, beginning at $49 per thirty days. With out advanced modules to be taught, brokers keep away from additional clicks, monitor leads with ease, and keep engaged with consumers. Actual property brokers can enhance efforts to remain related with consumers with out juggling different instruments, making it far and away the best choice for much less tech-savvy brokers.

Realvolve Pricing

Realvolve’s pricing relies on the variety of customers and barely greater than the competitors. Plans start at $49 per thirty days for a single person and one assistant and might go as much as as a lot as $370 for crew of 10. Nonetheless, there’s a value break with an annual contract.

Realvolve pricing plans are as follows:

  • Professional Plan: $59 per thirty days or $492 per 12 months, per person plus one assistant at $49 per thirty days
  • Professional+ Plan: $235 per thirty days or $2,352 per 12 months, per 5 customers plus one assistant at $196 per thirty days
  • Staff Plan: $370 per thirty days or $3,696 per 12 months, per 10 customers plus one assistant at $308 per thirty days
  • Massive Plan: 15 customers plus one assistant―name for group pricing

Realvolve Options

Realvolve takes its actual property CRM again to the fundamentals to create a neater platform that saves time in job completion. It provides superior options like electronic mail, social media lookup, and texting in an easy-to-use interface. Realvolve is the most effective actual property CRM for brokers that need the flexibility to attach with leads and monitor their progress by the gross sales channel with out advanced modules or varied steps.

Electronic mail Advertising and marketing Campaigns

Realvolve ensures you possibly can talk with leads a number of methods, together with through automated emails and auto responders, in addition to textual content messages, so as to attain contacts at completely different touchpoints and ship well timed follow-ups. Brokers can customise Realvolve electronic mail templates to arrange and ship communications to focused teams of consumers shortly.

Staff-friendly Calendar

Realvolve lets you handle deadlines and key dates with a calendar synced between units the place you possibly can view duties and due dates for a single contact or property. It’s also possible to customise the calendar to create workflows and processes to maintain your crew organized.

Touchdown Pages

Realvolve has integrations to assist touchdown web page creation and design. Its integrations embrace Leadpages and Easy Agent Pro. In order for you a CRM that has built-in touchdown web page creation and customization, Smart Agent is perhaps a greater match.

Social Media Enhancement

Realvolve has Fb and Twitter integrations obtainable so you possibly can automate your posting or social media promoting efforts. You’ll be able to ship social media messages instantly from the Realvolve, much like Smart Brokers’ dashboard.

Doc Storage

Realvolve has limitless storage for paperwork and displays, like Smart Agent. This quantity of storage is usually solely obtainable for higher-priced plans as is the case with PropertyBase. This makes Realvolve nice for brokers who must centralize all of their multimedia advertising and marketing supplies.


Realvolve matches different actual property CRMs like Smart Agent for gross sales reporting performance. True to its timesaving mission, Realvolve makes use of widgets to show gross sales reviews on the dashboard at sign up and permits for less than primary reporting, together with common commissions, income, gross sales quantity, and the variety of closed offers. If personalized reporting is necessary, then Pipedrive or Freshsales are higher selections.

features of Sales reporting via Realvolve site

Realvolve gross sales reporting

Third-party Integration

Realvolve integrates with well-known platforms like G Suite, Zapier, varied electronic mail packages, and Evernote in addition to social media platforms like Twitter. These integrations enable actual property brokers to work together on social media and through note-taking apps seamlessly.

Ease of Use

Realvolve focuses on making its actual property CRM intuitive and purposeful. Designed to reflect web site browsers and electronic mail interfaces, Realvolve delivers what customers count on to see with out pointless problems or clunky modules. Like Pipedrive, the easy-to-read dashboard captures the entire image at a look, however Realvolve’s extra options make it the best CRM of all.

Realvolve Dashboard on a laptop

Realvolve dashboard

Buyer Help

Realvolve goes the additional mile in buyer assist. With efforts that match Smart Agent and LionDesk, Realvolve checks the customer support field with cellphone, electronic mail, and chat assist alongside on-line movies and podcasts that will help you take advantage of the CRM’s options.

What Realvolve Is Lacking

Like LionDesk and Smart Agent, the appear and feel of Realvolve will be primary for a classy person anticipating a extra visible attraction. Nonetheless, the dearth of advanced modules lowers the training curve for a lot of customers who wish to end the job.

What Customers Suppose About Realvolve

Most customers assume that Realvolve delivers on the promise to offer a primary actual property CRM with out additional fuss or added menus. Some customers famous that there was some setup time concerned for personalisation, but it surely was definitely worth the effort. Discover out extra by studying our Realvolve CRM reviews.

PropertyBase CRM: Greatest CRM for Superior Integrations

propertybase logo

PropertyBase CRM is an actual estate-specific CRM providing custom-priced IDX-integration, sturdy gross sales reporting, and transaction recording. Its standout characteristic, nevertheless, is its big selection of inside and third-party integrations. Resulting from this superior performance, PropertyBase is finest for customers who already use different instruments to seize leads or handle operations and want to mix it with an actual estate-specific CRM for advertising and marketing and extra pipeline monitoring.

PropertyBase Pricing

PropertyBase is a sturdy actual property CRM for designed for bigger, Salesforce-familiar groups. There are two plans provided: the Silver, which options the CRM and advertising and marketing automation, and the Blue plan, which provides options like a brokerage web site. Nonetheless, pricing for each is tailor-made to particular person wants.

PropertyBase Options

PropertyBase used to supply tiered characteristic plans however has since moved to a tailor-made answer module designed to make sure that customers are solely paying for the options and providers they need. Along with built-in performance like dashboards and reporting, customers can even add in instruments like BackAgent, PropertyBase’s inside transaction administration software, or its BoldLeads actual property lead technology add-on.

Electronic mail Advertising and marketing Campaigns

PropertyBase’s electronic mail advertising and marketing options embrace drip electronic mail campaigns in addition to a advertising and marketing middle that will help you handle your electronic mail outreach efforts. The software additionally lets you create good lists in your campaigns, which may then be used to routinely follow-up with contacts based mostly on web site behaviors utilizing one of many many built-in actual property particular electronic mail templates.

Staff-friendly Calendar

Like Smart Agent and LionDesk, PropertyBase integrates with Google Calendars. Nonetheless, it additionally integrates with Outlook and Apple calendars as effectively, giving your crew the choice to make use of no matter calendar administration program they like. You’ll be able to then see all appointments in your crew at a look.

Contact Administration

PropertyBase integrates with a number of instruments like Zillow and Trulia and offers you the flexibility to arrange guidelines, which is able to route results in the brokers you specify routinely. It additionally consists of sturdy dashboards, supplying you with perception into particular person and operational efficiency metrics.

Third-party Integrations

Along with integrations with actual property lead technology instruments, PropertyBase works with instruments like DocuSign, Nice!, TestimonialTree, and BombBomb. This enables PropertyBase to behave as a central hub for actions required by brokers and brokers at both finish of the gross sales funnel with out requiring them to surrender the options they love within the different merchandise.

Backoffice Operations

PropertyBase provides fee portals for brokers and franchise administration modules to make licensing run easily, that are options not discovered in lots of different CRMs. It additionally provides limitless media storage for ease of asset entry and a deeper monetary image through gross sales reporting and forecasting.

Propertybase Lead Generation Dashboard

PropertyBase lead technology dashboard

PropertyBase Buyer Help

PropertyBase provides buyer assist by bother tickets and a web-based library known as Self-Help. In contrast to Smart Agent or LionDesk, representatives can take as much as 48 hours to reply. Given the complexity of the system, if buyer assist is a matter for you or your crew, you then may wish to search for another choice.

What PropertyBase Is Lacking

Whereas pricing isn’t public, PropertyBase has traditionally been priced above different extra user-friendly choices like Smart Agent and required a minimal variety of customers. Relying on the scale of your crew, particular person brokers may discover PropertyBase CRM to be a extra pricey possibility when in comparison with LionDesk CRM, Pipedrive, or Freshsales.

What Customers Suppose About PropertyBase

Some customers famous dissatisfaction with the training curve related to the varied modules in PropertyBase and sluggish buyer assist. Different customers expressed their happiness with the options and all-inclusive nature of the platform of PropertyBase. Should you would favor a CRM with quicker buyer assist and a smaller studying curve, it is best to attempt Smart Agent or Realvolve. Discover out extra on our PropertyBase CRM review page.

Decide the Greatest Actual Property CRM

Selecting the most effective actual property CRM means ensuring that leads are straightforward to trace by the system and that the CRM itself is intuitive for the agent. If a job takes an excessive amount of time to handle or the dashboard is difficult to learn, then it’s more likely to complicate gross sales processes, not streamline them. For that motive, make sure to take into account usability, characteristic complexity, mobile-friendliness, and value.

Listed here are a number of the high issues to contemplate when choosing the most effective actual property CRM:

  • Value: The value per thirty days, per person must be a consideration for an actual property workplace; costly actual property CRM options are usually changed by less expensive options in time, so begin off enthusiastic about the associated fee over years as an alternative of month to month
  • Usability: An actual property CRM that’s too advanced or technical for actual property brokers is not going to be used; your actual property CRM answer must be straightforward for these of all talent ranges
  • Set up necessities: Lengthy set up or information enter instances imply delays in reaping the advantages of your CRM answer; if you wish to begin utilizing your CRM instantly, then be sure that it’s not troublesome to arrange and set up in your current computer systems
  • Extra options: It’d appear to be the extra options an actual property CRM has the higher, however extra options and modules can decelerate job completion and the workflow of an workplace throughout day by day use; decide solely what you want
  • Mobility: For on-the-go brokers, a cellular app or interface is significant to maintaining with duties and connecting with leads; ready to finish duties and reply to requests delays gross sales, so analysis doable cellular apps in your CRM
  • Free trials: A free trial permits actual property brokers to make use of an actual property CRM to find out if the options, performance, and interface work for them; reap the benefits of these when you possibly can

Alternate options Actual Property CRM Choices

One of the best actual property CRM in your workplace or brokerage is determined by your price range, technical talent stage, customization want, and a minimal variety of customers. Though we tried to search out the most effective six to fulfill the wants of actual property brokers with groups of all sizes and expertise ranges, it’s doable you want an alternate.

Different Actual Property CRMs

Actual Property CRM

Fast Description

Consists of IDX web site, CRM, and advertising and marketing with lead technology choices

Streamlines lead technology by internet marketing created with its CRM

Boasts computerized emails, follow-up reminders, and MLS integration for up-to-date listings

Glorious and inexpensive at $12 per thirty days; nevertheless, CRM could be very primary

Subtle MLS integration with contact administration, automated emails, and primary transaction administration options

Combines CRM, advertising and marketing, transactions, MLS, IDX feeds, actual property web sites, property portal syndication, and extra

Normal-use CRM that gives nice options like lead follow-up reminders and drip campaigns

free primary CRM that comes along with your Zillow Premier Agent account

Contains a “predictive” CRM with electronic mail templates, drip campaigns, and MLS integration

Nice CRM with motion plans and social media lookup

Cellular-friendly CRM that features a free web site

Free primary CRM for an infinite variety of customers

Naked-bones actual property CRM with drip emails, expense monitoring, and extra for less than $99 per 12 months

Backside Line

An actual property CRM is important to monitoring leads by the gross sales course of. An excellent CRM helps brokers keep related to potential consumers till they’re able to buy a property with out vastly growing time funding. These standards helped to qualify the six high actual property CRM solutions on our checklist for customers of all expertise ranges.

Wise Agent emerged as the most effective actual property CRM as a result of it’s full of the easy-to-use options that brokers must take their gross sales to the following stage with out consuming up income. With a 30-day free trial and excellent customer support and integration, you possibly can try out Wise Agent in your workplace with out threat.

Visit Wise Agent


Please enter your comment!
Please enter your name here