Actual property software program offers brokers every part from lead era instruments to video modifying, expense monitoring, and open home administration software program. The suitable actual property instruments might help you optimize advertising and marketing campaigns, simplify transaction administration, and maximize revenue. That will help you select, we recognized the 40 finest actual property software program in the marketplace.

Listed below are our picks for one of the best actual property software program of 2021:

Lead Technology & Nurturing Software program

1. Zillow Premier Agent

Screenshot of Zillow Premier Agent feature

Screenshot of Zillow Premier Agent characteristic

Zillow Premier Agent is extremely sturdy actual property agent software program that harnesses the facility of greater than 160 million month-to-month Zillow customers. As a part of Zillow’s unpaid providers, you’ll be able to submit new listings on the platform and “claim” listings that had been uploaded to Zillow out of your a number of itemizing service (MLS). This locations your contact data within the upper-right nook of the listings web page together with as many as three different purchaser’s brokers who can even seem on the listing.

Nevertheless, as a Zillow Premier Agent, your identify will seem solely in your listings. When a purchaser encounters your itemizing from Zillow or Trulia, you have got a a lot larger likelihood of receiving their inquiry and incomes the total fee. For an extra value, Zillow Premier Brokers may also promote on the listings of different brokers, select which ZIP codes you wish to promote in, and set your individual price range.

2. RealScout

RealScout dashboard

Screenshot of RealScout dashboard

RealScout is a lead nurturing device that scours your a number of itemizing service (MLS) for brand new listings that match standards in your purchasers and mechanically emails them the listings. The platform kinds properties by 400 standards, together with waterfront location, excessive ceilings, and variety of bedrooms. Better of all, emails appear to be they got here straight from you. When you’ve got lots of results in nurture, RealScout might help you develop enterprise by growing the quantity and velocity of provides.

RealScout’s product for brokers and groups prices $39 per agent, per thirty days, and features a branded house search portal with correct MLS knowledge, limitless purchasers, group performance with lead sharing, and different real estate lead generation instruments. The brokerage package deal prices $499 per thirty days, and encompasses a dealer dashboard, agent administration, consumer analytics, and lead distribution instruments.


CINC’s dashboard

Screenshot of CINC’s dashboard

When a prospect is on the lookout for extra details about a property or your providers, they anticipate a solution instantly, which can not at all times be attainable. Strive utilizing CINC, a strong, feature-packed actual property platform that retains you seamlessly engaged along with your purchasers from begin to end so that you don’t miss a deal.

CINC will assist you to generate and have interaction new leads by designing an IDX web site and automating the lead nurturing course of from one platform. CINC’s established course of helps you seize leads, determine high quality leads, and shut offers quicker—maximizing your return on funding (ROI).

4. Actual Geeks

Real Geeks website and Facebook content

Screenshots of Actual Geeks web site and Fb content material

Buyer relationship administration (CRM) instruments are very important to trace and set up leads and optimize each e-mail and follow-up name. Choose a buyer relationship administration (CRM) device that creates efficient engagement with purchasers, helps you visualize their journey by way of the gross sales course of, and notifies you to persistently observe up on every step of the best way.

Real Geeks prices $199 per thirty days plus $350 for onboarding for one to 2 brokers; further brokers are $25 every. Actual Geeks additionally prices $550 per thirty days plus advert spend to handle pay-per-click (PPC) advert accounts, fairly than a share of advert spend, and $50 per thirty days to generate vendor leads, making it finest for companies with giant promoting budgets.

5. Structurely

Structurely website

Screenshot of Structurely web site

Structurely is actual property software program that makes use of synthetic intelligence to qualify leads with a proprietary chatbot. When a lead contacts you thru a web site, reside chat, or Fb, it messages the lead inside a minute. The chatbot asks qualifying questions and, when applicable, provides to schedule an appointment with an agent. Structurely additionally has a cell app so brokers can keep on high of lead era once they’re out of the workplace.

Brokers preferring a hands-on method can pause the chatbot and take over the dialog at any time or enable it to finish the qualification and arrange a gathering. The software program is obtainable in many alternative packages, beginning at $299 per thirty days. Customized packages are additionally out there for big companies or groups.

6. Revaluate

Revaluate dashboard

Revaluate dashboard

Revaluate helps brokers and brokers generate vendor leads utilizing predictive analytics based mostly on synthetic intelligence algorithms. Whereas it sounds difficult, this intuitive software program merely identifies owners who’re prone to transfer throughout the subsequent three to 6 months based mostly on client, demographic, and social media knowledge. Take a look at Revaluate if you wish to purchase fewer leads and save time and power by growing the success fee of chilly calling potential sellers.

7. REIPro

REIPro dashboard

Screenshot of REIPro dashboard

In distinction to different actual property agent software program on our listing, REIPro is particularly designed to help actual property traders. Not solely does it embody CRM and lead generation tools to trace fascinating properties, it offers related comps and workflow administration so you’ll be able to monitor each transferring a part of a deal. The platform prices $97 per thirty days for the Normal Plan, $129 for Normal PLUS, and $197 for the Staff Plan; quarterly and yearly pricing can be out there.


REDX auto-dialing performance

REDX auto-dialing efficiency

REDX is a prospecting and lead nurturing device that differentiates itself from different real estate lead generation companies by figuring out specialty leads like ageing on the market by house owners (FSBO) and expired listings. Then, after serving to you create lists of potential prospects, its Storm Dialer program may be set as much as dial numbers mechanically whereas pulling up pertinent data in your display.

The software program may also depart a prerecorded voicemail when nobody solutions. REDX isn’t free, however the return on funding is fast; in case you spend lots of time chilly calling, you’ll surprise the way you lived with out it.

Web site Builders & Advertising Instruments

9. Zurple

Zurple IDX website

Screenshot of Zurple IDX web site

Zurple simplifies lead era by offering built-for-you IDX web sites to seize leads. As well as, Zurple then displays searching exercise and will get to know their consumer profiles. Particularly, Zurple might help reply questions like, “What’s their budget? What types of properties are they looking for? What amenities do they need?” and enter it in your CRM. Zurple then sends automated emails to leads based mostly on their pursuits.

For instance, if a customer named Suzi involves your web site and spends a while taking a look at properties, the system might ship her an e-mail that reads, “Hi Suzi, I know you are looking for a home greater than 1,500 square feet and prefer 924 5th Street. Would you like to see it in person?” She might also obtain updates of recent listings that match her standards or be requested to arrange a gathering when her searching exercise spikes.

10. Placester

Placester IDX website

Screenshot of Placester IDX web site

You may take pleasure in spending lengthy nights tweaking code making an attempt to combine a CRM along with your WordPress theme. However for many of us, going with a turnkey answer like Placester means much less stress and extra time to generate and nurture leads. In any case, each minute you spend tinkering along with your IDX web site is a minute you’re ignoring your purchasers and leads.

You possibly can attempt to get all of those parts from separate sources, however the price might be considerably larger. Placester offers a smooth web site answer with IDX integration, together with a built-in CRM and drip e-mail campaigns.

11. Parkbench


Parkbench is a geo-centric platform that helps actual property brokers develop into neighborhood specialists utilizing hyper-local on-line content material. The platform offers brokers and brokers native information, occasions, offers, and different web site content material that’s supposed to draw potential actual property purchasers. Brokers are then answerable for working with different native enterprise house owners to generate interviews which can be subsequently posted on the native Parkbench web site. Pricing is location-specific and customarily ranges from $3,000 to $12,000 per 12 months.

12. Asteroom

Asteroom’s 3D virtual tour platform

Asteroom’s 3D digital tour platform

Asteroom is novel advertising and marketing platform that lets you create stunning, interactive 3D property excursions utilizing solely a cell machine. Merely stand within the heart of a room, snap a pandemic photograph, after which mix it with different current photographs to provide would-be consumers the prospect to familiarize themselves with the structure and finest options of a property.

It additionally contains the flexibility to create 2D ground plans, add staging parts like digital furnishings to photographs, and to share excursions on social media. This makes it an amazing advertising and marketing device, however it additionally might help enhance the standard of leads that go on to schedule a displaying, which may prevent and your purchasers helpful time and aggravation for $59 per tour.

13. Videolicious

Videolicious user

Videolicious consumer

Videolicious makes skilled video modifying a snap. Brokers can add watermarks, logos, and mechanically splice smaller movies into one presentation. Should you’ve ever tried to shoot a whole giant house in a single take, you know the way helpful this might be.

14. Planoly

Planoly hashtag ideas

Screenshot of Planoly hashtag concepts

Planoly is an Instagram scheduling device that helps you optimize your social media presence by way of visible planning and scheduling. The platform wasn’t designed particularly for brokers, however it lets you design and schedule photo-centric posts for listings, discover and analyze related hashtags, and handle consumer feedback. Planoly additionally has a library of inventory photographs so you’ll be able to interact with followers—even in case you don’t have time to share listings or curate posts.

MLS Search & Itemizing Instruments

15. Showcase IDX

Showcase IDX dashboard

Screenshot of Showcase IDX dashboard

Showcase IDX is likely one of the few IDX plugins that manages to not solely make IDX listings and search straightforward to combine into your web site, however it seems good doing it. As a substitute of studying code or handing over your web site to a contract programmer, you’ll be able to drop Showcase IDX listings proper into your web site utilizing customizable drop-in widgets.

In addition they supply all the newest IDX instruments, like Google Maps view, polygon map search, adjustable lead seize choices, and itemizing saving functionality. Brokers and brokers can buy the Necessities package deal for $59.95 per thirty days or the extra superior Premium package deal for $99.95 per thirty days.

16. Cloud MLX

Cloud MLX user dashboard

Screenshot of Cloud MLX consumer dashboard

Cloud MLX is one other product provided within the Cloud Agent Suite from Cloud CMA. It simplifies the normal a number of itemizing service (MLS) by letting you save searches, create customized search areas, and save collections of listings.

What’s extra, Cloud MLX personalizes your MLS search expertise based mostly in your searching historical past, saved searches, and the listings you’re sending to purchasers. The software program additionally makes it simpler to share itemizing knowledge with purchasers and work together with members of your group utilizing a built-in chat characteristic.

Till February 2021, you’ll be able to strive all merchandise from Cloud CMA without spending a dime. Click here to get started.

17. Smarter Agent Cell

Smarter Agent mobile app

Screenshot of Smarter Agent cell app

Smarter Agent Mobile provides rock-solid, predesigned actual property apps for brokerages that may be personalized along with your branding, brokers, and listings for a low month-to-month price. Your purchasers and potential purchasers can download your app and search lively and just lately offered listings from the MLS. All the leads that come by way of the IDX-enabled Smarter Agent app go straight to your brokers.

Apps from Smarter Agent Cell vary in value from $249 to $349 per thirty days plus a $275 setup price, and can be found on Android and iOS.

18. Zumper

Zumper dashboard

Screenshot of Zumper dashboard

Zumper is a free device for rental brokers that presents your listings on a horny, easy-to-search web site. Not solely does Zumper mix all the nice options of PadMapper, Trulia, and half a dozen different rental apps into one, it runs Experian credit score reviews and rental functions in your potential tenants.

You may as well select to promote on Zumper for optimum visibility. Ads permit you to create digital excursions, add filters, and get featured placements. Zumper is likely one of the finest actual property software program instruments for rental brokers.

19. RealtyMX

RealtyMX dashboard

Screenshot of RealtyMX dashboard

RealtyMX is an enterprise-class listings administration system that gives brokerages a turnkey itemizing database answer. Designed for New York Metropolis-based brokerages, RealtyMX provides MANAR, RLS, IDX, and VOW help.

The system additionally syndicates listings and has built-in CRM and doc administration methods. Better of all, this actual property agent software program, which prices $99 per thirty days, offers beautiful customized web sites for brokers.

Open Home & Exhibiting Administration Software program

20. Spacio

Spacio dashboard

Screenshot of Spacio dashboard

Spacio might help take the “pen” out of your subsequent open home with its feature-packed, paperless open home app. Brokers can use the app for digital sign-in sheets that combine with high actual property CRMs, together with BoomTown, High Producer, and extra. These actual property instruments may also be built-in with advertising and marketing software program and itemizing platforms, so you’ll be able to simply ship focused, informative open home data to purchasers and leads.

Along with eliminating the necessity for smudged sign-in sheets or tedious knowledge entry, Spacio might help you make advertising and marketing and advert spend choices based mostly on actual homebuyer knowledge. The platform provides three packages for brokers, groups, and brokerages, and ranges in value from $25 to $145 per thirty days.

21. Exhibiting Suite

Showing Suite app and dashboard

Screenshot of Exhibiting Suite app and dashboard

When scheduling an open home, it may be tough for brokers to prepare contacts, lockbox codes, and notes. Showing Suite integrates and automates displaying schedules, purchaser agent suggestions, and notes, photos, and movies for every itemizing.

The platform begins at $2.95 per thirty days and syncs with Supra eKEY and SentriLock lockbox software program. Plus, having all itemizing data in a single place saves time and power when making ready reviews for sellers.

22. CSS

CSS promotion

CSS promotion

Most consumers by no means understand the difficult dance that brokers usually should do to schedule a full day of showings. You must name itemizing brokers, itemizing brokers should name owners—rinse and repeat. CSS (Centralized Showing Service) takes all of the stress and chaos out of scheduling appointments by letting you create appointments and handle listings and showings out of your cell machine.

Purchaser brokers can name one telephone quantity or use one app to schedule a number of showings with a number of itemizing brokers. Owners can approve or decline every displaying proper from their telephone. Not solely does CSS simplify the open home course of for house owner purchasers, it would prevent and your brokers time and frustration whereas making a wonderful impression on potential consumers.

23. Rently

Rently dashboard and app

Screenshot of Rently dashboard and app

Rently is actual property agent software program that facilitates showings of rental properties with out the involvement of brokers. Brokers and property managers can let potential renters tour homes and residences on their very own schedule—saving everybody time and frustration. Select from a normal lockbox or Rently Blue (which makes use of Bluetooth expertise) to place Rently’s self-showing software program to work in your group.

Market Studies & Property Valuation Software program

24. AreaPulse

AreaPulse dashboard

Screenshot of AreaPulse dashboard

AreaPulse automates the usually laborious job of pulling collectively market knowledge to ship to leads or present purchasers. Not solely that, the platform generates and sends extremely detailed and professional-looking reviews to purchasers. As a substitute of sending dated Excel spreadsheets, use AreaPulse to ship visually interesting and informative market reviews with minimal effort.

Pricing for the platform relies on the variety of customers and ranges from $49 per thirty days for one consumer to $499 for 25 customers. AreaPulse is a good device if you wish to present your prospects with skilled, easy-to-understand knowledge for his or her house search.

25. RPR Cell

RPR mobile report

RPR cell report

RPR Mobile is a cell app that provides Realtors unique entry to the Realtors Property Useful resource property database by way of the Nationwide Affiliation of Realtors. The platform offers brokers with college attendance zones, flood maps, demographics, and different knowledge. This makes it the quickest and best method to lookup property and neighborhood data and ship branded property reviews to consumers or sellers on the go. Better of all, RPR enables you to create “mini-reports” to ship to new leads.

26. Cloud CMA

Cloud CMA market analysis

Screenshot of Cloud CMA market evaluation

Cloud CMA is actual property software program that produces a slick, professional-looking comparative market evaluation (CMA) you’ll be proud to ship to your purchasers. The platform contains superior options like consumer itemizing alerts and lead engagement instruments. Better of all, you’ll be able to model your CMAs along with your headshot and brand for a personal touch.

27. Residence Worth Leads

Home Value Leads IDX website

Screenshot of Residence Worth Leads IDX web site

Home Value Leads provides a customizable house worth estimator you should utilize in your IDX web site or—even higher—in your Fb advertisements. The system additionally offers lead follow-up through built-in drip campaigns and on the spot lead notification, plus entry to the Actual Property Masterminds Fb group.

Brokers keen on utilizing the platform to construct their enterprise can strive Residence Worth Leads free for 2 weeks. After the trial interval, Residence Worth Leads prices $59.99 per thirty days with no contracts.

28. HouseCanary

HouseCanary dashboard

Screenshot of HouseCanary dashboard

HouseCanary is well-rounded actual property valuation software program that gives brokers worth reviews, forecasts, danger evaluations, and market insights. The platform lets brokers analyze housing cycles, demographic patterns and modifications, and goal submarkets that may assist develop their enterprise. Strive HouseCanary’s a la carte services for entry to knowledge for 381 metro areas, 18,000 ZIP codes, and 4 million blocks overlaying greater than 90% of the U.S. market.

Communication & Collaboration Software program

29. Homesnap

Homesnap App on smartphone and tablet

Homesnap App on smartphone and pill

Homesnap is a free consumer collaboration app that lets brokers and brokers give purchasers a user-friendly house search expertise whereas concurrently acquiring helpful consumer data. Brokers can declare their MLS itemizing and talk straight with purchasers about their favourite properties with in-app messaging.

You may as well use Homesnap Professional+ ($399 for the primary 12 months and $599 upon renewal) to say your Google enterprise profile and handle your opinions and on-line status.

30. Grasshopper

Grasshopper dashboard

Screenshot of Grasshopper dashboard

Having an arrogance enterprise quantity makes it straightforward for purchasers to recollect you—particularly in case you select a telephone quantity that’s catchy or has an area space code. Grasshopper is an actual property device that permits you to select a toll-free vainness quantity or an area quantity purchasers will acknowledge.

For one telephone quantity, Grasshopper is simply $26 per thirty days, and their different merchandise vary from $44 to $80.

31. Slack

Slack user dashboard

Screenshot of Slack consumer dashboard

Whether or not you’re employed at a big brokerage or handle a small group of brokers, it’s necessary to remain in communication—particularly when your group members aren’t within the workplace. Slack lets you have got one-on-one conversations with brokers, create channels for particular matters, and simply share information. Plus, you’ll be able to maintain voice and video calls with colleagues out of your telephone or laptop with out leaving the app.

Workplace Instruments

32. Qualia

Qualia closing dashboard

Screenshot of Qualia closing dashboard

Qualia is settlement software program for actual property that coordinates closings amongst brokers, title brokers, and purchasers. Along with being built-in with underwriters like Constancy Nationwide Monetary and First American, Qualia permits brokers and homebuyers to trace investments and the standing of a closing utilizing net and cell apps.

Take a look at Qualia if you wish to streamline the closing course of in your group and make the method extra accessible to your purchasers. Qualia provides a wide range of packages for brokerages with various enterprise volumes.

33. Everlance


Should you spend lots of time touring listings with purchasers or exploring new markets, try Everlance, a mileage monitoring software program that helps you monitor your bills, maximize your tax deductions, and preserve your brokers and brokerage IRS-compliant. The software program additionally enables you to classify journeys as enterprise or private, export PDF or Excel reviews, and monitor journeys utilizing GPS so that you at all times know the place your miles and bills are going.

You can begin utilizing Everlance without spending a dime, however a Premium model is obtainable for under $5 to $10 per thirty days; customized choices are additionally out there for groups. Some customers discover that the platform is extraordinarily straightforward to make use of and simplifies mileage reporting.

34. Brokermint

Brokermint user dashboard

Brokermint consumer dashboard

Brokermint is a web-based actual property brokerage administration device with transaction and group administration, fee monitoring, and MLS integration. Along with administration options, the software program integrates with QuickBooks. Plus, the Enterprise plan contains entry to agent onboarding instruments and a built-in CRM, in addition to instruments to handle a number of workplace areas.

35. Brokerkit

Brokerkit user interface

Brokerkit consumer interface

Brokerkit is an agent recruiting and retention platform that helps brokers set up agent referrals, monitor follow-ups, dial leads, and take name notes. The platform encompasses a user-friendly interface that permits you to view your entire upcoming recruiting appointments and referrals in a single place. You may as well use the software program to combine with Google Workspace (previously G Suite) and create automated e-mail and textual content campaigns.

36. Dotloop

Dotloop user dashboard

Screenshot of Dotloop consumer dashboard

Dotloop is a web based platform for actual property productiveness and transaction optimization. It permits customers to collaborate throughout each stage of a transaction utilizing its kind creation, e-signature, and storage capabilities. The platform additionally has a real-time transaction administration system, which incorporates job templates, automated compliance workflows, and reporting instruments.

Dotloop provides a free possibility that features monitoring for 10 transactions. The Premium model is obtainable for $29 per thirty days and contains limitless transactions, job templates, and VIP telephone and e-mail help.

Effectivity Instruments

37. Zapier

Zapier integrations

Screenshot of Zapier integrations

Zapier is workflow automation software program that permits you to combine merchandise that aren’t straight related. The software program isn’t actual estate-specific, however enables you to create “Zaps” to link your CRM to social media software program, lead era kinds, e-mail advertising and marketing platforms, and different apps to automate duties and workflows. You can begin utilizing Zapier’s free plan and create as much as 5 Zaps at a time. Paid plans, which vary from $20 to $125 per thirty days, facilitate much more integrations.

38. KeyMe

KeyMe app

KeyMe app

KeyMe elegantly solves one of many extra irritating logistical hurdles for itemizing brokers and rental brokers—getting copies of home keys. As a substitute of borrowing a home-owner’s keys and dashing off to Residence Depot to make a replica, KeyMe enables you to snap an image of the important thing and head to your native KeyMe kiosk to make a replica. The most effective half is that in case you occur to lose a key, all you must make a brand new copy is the photograph you have already got saved within the app. No extra lockouts. Ever.

39. Prempoint

Prempoint software interface

Prempoint software program interface

Prempoint is actual property software program that eliminates the necessity for lockboxes and handbook keys and offers brokers a digital, all-in-one entry administration system. Customers can open a rising listing of networked sensible locks with Bluetooth-enabled smartphones, plus download property-specific shared paperwork, depart suggestions, and extra.

40. Waze

Waze app

Screenshot of Waze app

Waze isn’t precisely actual property agent software program, however it’s a extremely useful gizmo to plan for a number of stops. It’s a free app that gives up-to-the-minute site visitors situation reviews from different Waze customers.

Whether or not you’re making an attempt to hit as many properties as attainable with purchasers or for your corporation, it saves you time, frustration, and better of all, gasoline cash. Waze is a must have on any agent’s smartphone.

Backside Line

Actual property software program is one of the best ways to streamline processes in your corporation, whether or not you’re employed as an agent, a brokerage, inside a group, or as an investor. You will discover instruments that enhance effectivity in processes like lead administration, open home scheduling, and a lot extra. To make sure you’re getting probably the most out of this software program, it’s necessary to pick out one of the best instruments within the trade and use them to optimize day-to-day operations. Begin utilizing these high 40 actual property instruments in 2021 in your finest gross sales 12 months but.


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